How Daniel Persson Programs a Former Competitive CrossFit Athlete

How Daniel Persson Programs a Former Competitive CrossFit Athlete

This Behind the Design session from OPEX Fitness is a great example of how program design changes when an athlete shifts from competing to training for health, longevity, and “still being able to play” once in a while. Daniel Persson and Brandon Gallagher walk through the intake, the reasoning behind the first week of training, and the early adjustments that came after real feedback.

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3X Bodyweight Deadlift & Running Program Design

3X Bodyweight Deadlift & Running Program Design

What does good program design look like when the client is also a coach, has a clear strength target, and still wants to keep running? In this first episode of Behind the Design, OPEX coaches Daniel Persson and Brandon Gallagher walked through a real training plan, showed it inside CoachRx, and explained why each piece was there.

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CoachRx Podcast Network Roundup January 3 2026

CoachRx Podcast Network Roundup January 3 2026

The CoachRx Podcast Network is kicking off 2026 with a focused collection of episodes that blend strategic reflection from 2025 with forward-thinking insights for the year ahead. Here's 5 focused episodes bridging 2025 and 2026, the CoachRx Podcast Network is helping coaches close out the old year with reflection while opening the new year with strategic clarity.

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Back Room Talk Coach Spotlight: Sherif Nassar

Back Room Talk Coach Spotlight: Sherif Nassar

This episode of Back Room Talk takes us to Egypt, where Sherif Nassar coaches clients through Ramadan fasting, navigates the tension between OPEX principles and client expectations, and demonstrates why the hardest part of becoming a great coach isn't learning the principles, it's knowing when to bend them. Sherif's journey from CrossFit gym owner to professional individual design coach reveals why relationship building matters more than perfect programming, how coaches undervalue themselves by acting unprofessionally, and why the triangle of education, mentorship, and experience is non-negotiable for growth.

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CoachRx + Cronometer: How This Integration Simplifies Nutrition Coaching

CoachRx + Cronometer: How This Integration Simplifies Nutrition Coaching

If you have ever tried to coach nutrition off messy screenshots and half-completed food logs, you know how hard it is to give clear guidance. The CoachRx x Cronometer integration is built to fix that problem so you can finally see what clients eat, how they feel, and how it all connects to training and recovery, in one place.

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Back Room Talk Coach Spotlight: Chad Johnson

Back Room Talk Coach Spotlight: Chad Johnson

This episode of Back Room Talk follows Chad Johnson's journey from a 22-year-old personal trainer working out of his garage in Australia to building a thriving 500-square-meter hybrid gym that serves 150+ group clients and 35 individual design clients. Chad's story reveals why relationship-building matters more than programming, how implementing individual design nearly broke his business before saving it, and why staying aligned with your own values is the only way to survive the noise of social media fitness culture.

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Frameworks Episode 29 Recap: The Micro: Daily Design

Frameworks Episode 29 Recap: The Micro: Daily Design

Welcome back to Frameworks. This is a place for coaches who want more than just reps and sets. We dig into the principles, philosophy, and stories that help you coach with clarity, design with purpose, and keep chasing mastery. Today we’re wrapping up our 3-part series on Smarter Program Design. If you missed the first two episodes, The Macro and The Meso, start there. They’ll give you the full context for what we’re building today.

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The C.O.A.C.H. Method: Content That Actually Coaches

The C.O.A.C.H. Method: Content That Actually Coaches

This episode introduces the C.O.A.C.H. Method, five roles your content should play so it sounds like you, teaches like you, and builds trust before the consult. It’s the engine behind your Coaching Content Signature. Coach in public. Sell in private. Repeat your beliefs. Show your proof. That’s how content starts converting before the consult.

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Frameworks Episode 28 Recap: The Meso: Short-Term Program Design

Frameworks Episode 28 Recap: The Meso: Short-Term Program Design

This episode is Part 2 of our Smarter Program Design series. If you missed Part 1 The Macro, go back and start there. It lays the foundation for long-term planning, defining your client’s story, building direction, and thinking in seasons instead of weeks. Now, we move one layer deeper: the Meso, or short-term planning. This is where your story becomes a strategy. Where long-term vision turns into tangible, trackable progress.

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Back Room Talk Coach Spotlight: Attila Kortvelyessy

Back Room Talk Coach Spotlight: Attila Kortvelyessy

This episode of Back Room Talk explores the unconventional journey of Atti, a former Hungarian Army officer turned Luxembourg gym owner turned business strategist, whose evolution demonstrates how questioning everything, including your own success leads to deeper impact. Atti's story reveals why most coaches struggle with business (hint: it's a mindset problem, not a marketing problem), how to build services clients are actually ready for, and why the future of fitness coaching might not involve a gym at all.

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Why Belief-Based Content Is the Only Strategy That Lasts

Why Belief-Based Content Is the Only Strategy That Lasts

If you’ve ever thought, “I don’t want to make the same videos every coach makes,” or “How do I communicate my coaching ideas without sounding like an influencer?” this one’s for you. The problem isn’t a lack of ideas. It’s a lack of clarified belief. When your content isn’t anchored to core beliefs, you default to generic tips and trends. Helpful? Maybe. Memorable? No.

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Frameworks Episode 27 Recap: The Macro: Long-Term Program Design

Frameworks Episode 27 Recap: The Macro: Long-Term Program Design

Coaching smarter means coaching longer-term. The Macro Layer is where you step back and tell the story of your client’s development not just for this cycle or this month, but for the year ahead. If you can’t explain where your client’s headed over the next 12 months, you’re not programming, you’re just writing workouts.

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Back Room Talk Coach Spotlight: Scott Brewer

Back Room Talk Coach Spotlight: Scott Brewer

This episode of Back Room Talk explores the remarkable journey of Scott Brewer, owner of OPEX Midlands in South Carolina, whose career evolution from Army paratrooper to running coach to CrossFit endurance specialist to OPEX gym owner demonstrates how following curiosity while maintaining authenticity creates sustainable coaching success. Scott's story reveals the value of patient business growth, the power of lifestyle coaching over quick fixes, and why staying true to your mission matters more than chasing rapid expansion.

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A Real Coaching Win: Using CoachRx Trends and Insights to Break a Plateau
Ashley Brownell Ashley Brownell

A Real Coaching Win: Using CoachRx Trends and Insights to Break a Plateau

Hitting a fat loss plateau can rattle even the most consistent clients. They show up, hit their sessions with the right intent, and follow the plan. Then the scale stops moving and frustration sets in. Before you cut calories or crank up volume, there’s a smarter move. Use data to see what changed outside the gym. CoachRx’s Lifestyle Trends and Insights helps you spot the invisible factors that stall progress, then prescribe simple actions that get momentum back.

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Why Your Lead Magnet Isn’t Working (And What to Do Instead)

Why Your Lead Magnet Isn’t Working (And What to Do Instead)

Your lead magnet isn’t “just a freebie.” In a trust-based coaching business, it’s the first moment of impact: a tiny, real win that lets someone experience your method. Done right, it becomes the bridge from your content → to your coaching philosophy → to a consult. I made a simple, fillable worksheet to help you build yours in under 30 minutes. Grab it from the show notes or DM me.

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Frameworks Episode 26 Recap: The Do-It-All Coach.

Frameworks Episode 26 Recap: The Do-It-All Coach.

This is a place for coaches who want more than just reps and sets, who want to build their craft on principles, not just tactics. Today’s episode is a personal one, because this is a trap I’ve fallen into myself. We’re talking about the myth of the “do-it-all coach.” The coach who programs for a full roster of clients, runs the business, manages the team, replies to every message, posts daily content, wears every hat…and still feels like it’s never enough.

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