Build a coaching career rooted in clarity, craft, and consistency so you can lead for the long haul.
Get The 3 Frameworks That Separate Professional Coaches From the Rest
A distilled guide to the principles and systems I rely on to design better programs, coach long-term behavior change, and develop autonomous clients.
What You Get Inside:
✓ The 3 Core Coaching Frameworks
– Build programs around the right stimulus
– Coach lifestyle and nutrition habits that actually stick
– Develop conscious, self-reliant clients who take ownership of their health
✓ Bonus: Weekly Coaching Insights (Email Series)
– Training, mindset, and client development tools
– Field-tested by hundreds of OPEX and CoachRx coaches
– Links to deeper podcast episodes for clarity and application
SHOW TRAILER
Hey Coach, If You’re:
✓ Trying to coach with more clarity and fewer guesses
✓ Feeling stretched thin between client work, content, and leadership
✓ Wondering how to build something that lasts not burns you out
✓ Looking for a principled coaching system that reflects your values, not just tactics
YOU’RE IN THE RIGHT PLACE.
I'm Carl Hardwick, CEO of OPEX, CoachRx, & Proof3.
Before that? I was a U.S. Army medic, a 3x All-Conference college football player, and a gym owner who spent over a decade on the floor coaching real people, one-to-one.
Now I lead a global education company and mentor hundreds of coaches on what it means to build a coaching practice, not just a business.
That’s what Frameworks is about.
Each week, I break down what I’ve learned from 15+ years in coaching and leadership:
✓ Systems that scale your impact
✓ Philosophies that guide your practice
✓ Rhythms that support your life
This show isn’t just for your coaching practice.
It’s for the life you’re building through it.
Let’s get to work.
Featured Episodes
Episode 2: 3 Rules For Strength Training You Can't Ignore!
Not all strength programs are created equal. In this episode of Frameworks, I break down what actually drives long-term progress in strength training, and why most fitness coaches are still writing programs that exhaust rather than adapt. I'll cover why adaptation, not fatigue, is the true goal of strength work, the four primary intentions and principles behind strength programming, how submaximal effort leads to more sustainable gains, and my personal evolution to building smarter, principle-driven programs.
Episode 6: Medicine 3.0: Designing Health, Not Just Fighting Disease
In this episode I break down why relying on endless TikToks, Reels, and Shorts isn’t bringing in real clients for most coaches. Instead of burning yourself out trying to go viral, I'll show you a smarter, more sustainable content strategy that builds real trust and long-term client relationships. Learn how to use long form content as your weekly anchor, use short form to drive awareness, and stop feeling stuck on the content hamster wheel.
Episode 7: The 3 Phases of Training ALL Coaches Must Understand!
If you are a fitness coach or personal trainer who writes training programs for clients, this episode will clear up a ton of confusion. I'm breaking down the three key training phases—accumulation, intensification, and deloads so you can plan smarter cycles for every type of client. You'll get a straight shot on the real science behind each phase, who should use them, how to fit them into real life, and common mistakes to avoid. Whether you coach competitive athletes or people who juggle training with a busy life, these tips will sharpen your programming and save you time.
Episode 8: 5 Low-Lift Habits for High-Impact Health
This video breaks down five habits that actually make a difference and truly prioritize health for yourself or your clients,. No fads or hacks, just practical daily practices that build better movement, energy, digestion, mood, and recovery. You’ll see how each habit fits into a normal day, why it matters, and get concrete tips to make it stick. Fitness coaches and personal trainers will find new ways to anchor these basics for themselves and their clients, and real talk on what most people ACTUALLY need to improve their health. Perfect if you work with the general population, want results, and care about real wellness without overhauling everything at once.
Episode 9: EFFORT: The Missing Ingredient in Your Fitness Program!
Most fitness coaches and personal trainers obsess over perfect training plans, but the real difference in client progress comes from effort. This episode breaks down why effort, not just programs or periodization, unlocks results for athletes and everyday clients alike. Hear clear advice on how to coach effort, help clients understand intensity, and why consistency beats going all-out every session. Learn how adaptation depends on working hard (but not grinding yourself into the ground) and how simple changes in focus can transform results.
