While individual program design is the bread and butter for many coaches offering a premium service, some prospective clients are hesitant to hire a personal coach to manage their long-term health and fitness, because, quite frankly, it can be what they consider “expensive.”

Enter CoachRx’s Programs feature: Programs is a great lower barrier to entry programming option that still provides clients great value, all the while giving you the chance to earn passive revenue through a new revenue stream.

WHAT IS THE PROGRAMS FEATURE?

Programs is a feature in CoachRx that allows you to design, sell and coach less specialized, less individualized programs with fixed or real-time programming.

And while individual design is centered around a relationship with a coach and client, Programs is centered around the program itself and utilizes an avatar to drive the planning and program design process. As a result, these training programs will be more generalized than specialized, but they can still be valuable to a motivated client with specific goals. 

For example: Programs allows you to design a training program for a person looking to get their first muscle-up, a person training for their first 10 km run, or for a new mother wanting to get back into fitness after giving birth. Or, these programs can be less specific than the latter, such as a 12-week full body strength program designed for anyone looking to increase their strength.

You can also leverage Programs to build out common progressions or splits to assign and personalize for your individual design clients (like an upper/lower split or 5k row progression), helping you cut down on programming time. 

Bonus: If you already sell templates or group programs, you can start using CoachRx and continue to sell and deliver these programs seamlessly.

HOW A COACH CAN USE IT

Before you feel overwhelmed about the thought of creating even more programs than you already do, you should know that CoachRx will help make this process more efficient, both when it comes to individual design and group programs. 

Through its plug-and-play systems and sample programs library, CoachRx gives you the inspiration and efficiency you need to start building your own. Further, its resource library is there to make your life way easier with preloaded exercises, warmups, cooldowns and more. Check out our free guide here for more efficiency tips.

Then, once you’re more confident and efficient at designing programs, you can use the Programs feature to create standard or live programs that you can roll out to groups or individuals. 

The long and the short of it is Programs is a simple way for you to service more people in a time-saving and revenue generating way. And the best part is, once you have created your programs, they can generate recurring revenue while you sit back and relax.

HOW TO USE PROGRAMS

Designing a new program couldn’t be easier with the Programs feature.

Simply:

1. Go to Index

2. Click Programs

3. Write in the program name, description, training age and choose if you would like it to be a standard (not associated with a calendar or fixed start date) or live program (meaning a fixed start date).

4. Toggle settings to match your communication expectations on messages, comments, video uploads, and workout visibility.

5. Design and assign the program to clients

Watch this workshop for a detailed walkthrough of designing programs in CoachRx. 

Some of Programs keys features include: 

• Hot keys & copy/paste for speed in design

• Loom integration for video communication. This goes a long way in adding value, and you only have to do it once, saving you time long-term.

• Coach notes for client instructions and program engagement 

• Warmup/cooldown library to leverage and or edit as you see fit

• Exercise library to help clients perform every moment effectively  

SELL YOUR PROGRAMS ONLINE

Finally, the Programs feature includes sales pages that allows you to build custom landing pages to sell your program within CoachRx. These landing pages provide the details prospective clients need to make a decision on what program is best for them, such as sessions per week, session time, experience level required for the program etc. You can then link to all of the Programs you sell in your CoachRx Storefront.

WHY IT’S BETTER THAN EVERYTHING ELSE ON THE MARKET

1. Choose Standard or Live Programs

There are pros to both standard and live programs, which is why CoachRx gives you both options.

• Live: a fixed start date where all clients receive the same workout on the same day

• Standard: program templates that clients can start at any time (think 8-weeks to stronger squats or 16-week half-marathon build

When you design a program, you pick the one that best fits your program delivery needs.

Live Programs

• Best for group gyms who offer a workout of the day (and want to increase their value by offering clients access to their training and results-tracking with an app).

• Great for coaches who want to build a sense of community and stronger relationships, whether in-person or online.

• Generate excitement by offering programs leading up to specific events or seasons. 

Standard Programs

• Best for coaches who want to sell evergreen programs for common training goals, especially online. 

• Design once, sell forever—great if efficiency and volume matter to you. 

• Create efficiencies by building common templates and splits to assign and personalize for your individual design clients, too. 

2. Offer Both Programs and Individual Design

Most coaching softwares are designed to roll out group programming, but lack an individualized component. 

CoachRx does both: It allows you to launch group programs based on common goals and needs of avatars, but because CoachRx was designed originally for individualized programs, it’s also simple to move these clients into a higher ticket individual program in the same platform.

As long-time OPEX coach Sam Smith said, Programs is a great way to offer a “lower barrier to entry service” that allows clients to get their feet wet, see the value in having a coach in their corner, and eventually move into individual design. 

“CoachRx gave us the ability to develop a seamless way of designing our programs and distribute them to our users while retaining all of the functions we wanted from the onset. Now we are able to offer not only world-class individual design through CoachRx, but also world-class programs,” Smith said. “We see it as a gateway to what we truly have to offer: one-on-one remote coaching.”

3. Market & Sell Your Programs Online

We know that program design and coaching are only half of what matters for professional coaches. You also need to sell the quality programs you design!

Program Sales Pages are now enabled. This means you can build custom landing pages to market and sell your programs online with CoachRx. 

Provide your prospective clients with:

• Program details

• Experience level

• Sessions per week & day

• Session time

• Coach bio and social media links

• Embed promotional and bio videos

• Subscription pricing plans & enable free trials

• Collect payments with our Stripe integration

Finally, because you can do it all in one place—individual and group program design, as well as billing, client management and payroll—it means you can stop paying for the five different apps and software you’re currently paying for and roll it into one simple platform. And the Programs feature in CoachRx just adds to what you can do. Check it out with a free 14 day trial.